Websites – Vivid Creative Marketing Agency
01.

First impressions are everything.

Your website is likely the first introduction your potential customer will have to your brand or organization. Our role at Vivid is to exceed the expectations you have for your brand’s website in the ever-changing world of digital marketing.

Our five step approach to the website process:

STEP ONE : ASSESS

To begin, we conduct a Website SWOT Analysis by reviewing User Experience Analytics, main messages and call to actions. We also perform a Website Health Check that audits your site’s information for confusing messaging, broken links and mobile optimization. To conclude this phase, we take a detailed look at the backend of your site’s platform to monitor site speed and SEO.

STEP TWO : RESEARCH

In the Research phase, we review competitor’s websites and explore market trends and industry standards. Through this research we establish User Flow Best Practices and begin to test user preferences by applying different methods of site functionality. Another key part of this phase is search engine and keyword research.

STEP THREE : STRATEGIZE

Applying the findings from the Assess and Research phase, we create a Website Roadmap that features a User Experience (UX) Strategy, wireframes layout and Content Strategy. In addition to the site roadmap, we provide an extensive SEO and Digital Strategy that focuses on keywords, title and meta tag recommendations. This phase lays the foundation for building a website uniquely customized to your audience.

STEP FOUR : DEVELOP

At this stage, we begin to design and build your customized website/user interface (UI) design. We help you navigate ecommerce platforms and choose the best integrated content management system. Our team pays particular attention to mobile optimization as well as responsive functionality. Once the wireframes are approved, our developers construct your landing pages; but the work doesn’t stop there. Backlink integration, customization of analytics and SEO implementation are all services that can be expected.

STEP FIVE : REPORT

Before launch, Google Analytics is placed on your site to monitor traffic, engagement, bounce rates, etc. Basic SEO will also be implemented on the site, including heading tags, alt tags and metadata. Reporting is provided as well as ongoing SEO optimization management.

Want free marketing and branding tips in your inbox: