Campaigns are key to keeping your brand fresh without losing established brand equity. It can be costly and time consuming to rebrand when perhaps all you need is a fresh approach. Cue creative collaboration. An outside perspective, your passion for your company and a few stand out graphics and your brand is ready to go.
Imagine having a document that lays out your entire marketing game plan for the year: where you will spend your marketing budget, who you will communicate with, what platforms, the dates of each marketing impression, etc. Having this information up front eliminates the need for lengthy strategizing throughout the year and helps you track your ROI effectively. This document is also an excellent tool for Marketing teams to lean on so that everyone is on the same page regarding the look, feel and message.