Marketing is…more than simply putting up a billboard or running a Facebook ad, it’s a strategic, creative campaign designed to resonate with your target audience throughout each point of their consumer experience.
At Vivid Creative we are ready to partner with you on developing a marketing strategy that will alleviate the guesswork and provide a game plan for success, while always keeping in mind your brand’s core message and values.
To lay a strong foundation for your future marketing strategy, we start by performing a Marketing SWOT Analysis and spend time evaluating your current and past marketing campaigns. We also review your current analytics.
We then research the desired target audiences’ location and behavior and take a detailed look at competitor activity. Another key part of this phase is investigating industry trends and standards to ensure tactics remain relevant to the marketplace. We explore untapped outlet opportunities and also provide in-depth keyword research.
With our findings from the Assessment and Research phases we develop a Comprehensive Marketing Plan customized to reach your goals. This strategic plan can include digital marketing, website marketing, Search Engine Optimization (SEO), keyword creation and content campaigns. Examples of this include recommended collateral per initiative, suggested communication platforms, budget proposals and outlining KPIs. Through our extensive Marketing Roadmap clients can see how these moving parts strategically reinforce and support one another over a period of time.
During this implementation phase, we create marketing campaigns set up for success. We develop and design a personalized Media Kit, Content Calendar, digital/print marketing collateral and advertisements. We also offer management services for a variety of platforms, including social media, Google AdWords campaigns and Google Marketing and Retargeting campaigns. Our extensive knowledge of marketing plan implementation, media placement and advertisement management provides you with the manpower you need to execute.
At Vivid Creative we never stop gathering data or analyzing numbers – it’s an ongoing process. In this phase, we use reporting and metrics to inform our next steps and understand our digital audience engagement. Monthly Reports include analytics, ad results, social media impressions and more. After reviewing the reports, we can choose to revisit strategy and possibly fine-tune the campaigns. Our ability to be fluid and flexible is a characteristic that sets our marketing services apart.
Messaging…it’s the “voice” of your brand. It reflects the look, feel and tone of your business or organization. To craft engaging messages, you must know your audience, understand their values and have a clear picture of how you want to appear in their eyes.
Vivid Creative’s team of content writers possess a powerful blend of skill sets: marketing and writing. They are passionate about making your brand’s voice stand out by finding creative and unique ways to craft key messages.
We begin by surveying your current content and reviewing your brand voice and tone. To inspire direction for the next four phases, we complete a Content Messaging SWOT Analysis.
In the Research phase, we take a close look at your target audience, their location and behavior. We also perform keyword research and investigate competitor content, looking for gaps in their current content offerings. Throughout this phase, our team will provide you with a clear picture of the industry trends and standards.
A good message is only as good as the strategy behind it. In this phase we strategize with our clients on keywords and content campaigns. Our extensive content calendar and customized content roadmap will outline a distinct path to achieving your content goals.
From blog writing to ghostwriting, in this phase we offer the content creation services needed to develop your campaign. Our Brand Messaging Style Guide will standardize your brand’s voice and tone so it can be easily applied across all your content channels. In addition to writing, we provide social media content creation and posting.
Since content is always evolving and changing, we deliver ongoing content optimization recommendations. These SEO and ad recommendations are based on your keyword performance report, A/B testing and search engine industry updates.