BRAND WORKSHOPS


A Brand takes time and effort to mold it into an identifiable entity. It takes even more time and effort to build it into something that people can relate to, something memorable and timeless. But you are not alone in this great and rewarding effort. Our team of designers, content writers, brand strategists, web developers and illustrators are ready to come alongside you and help you mold your own unique and stand-out brand. We have developed three branding packages that will allow you to choose which investment and deliverables are the best fit for your business.

The Brand Quest

The Brand Quest package touches all of the key components of your brand through a 6-hour branding session. Our Brand Strategist will guide you and your team through the services you offer, which price point your business fits into, your target audiences, your various competitors, company values, the appropriate brand words that define your business, the psychology of color and what it says about your company as well as your brand voice and tone. This package also includes the essential branding pieces; a logo, a brand positioning statement and a color palette.
Timeline: One Month

Deliverables:
  • Logo (2-3 comps and minor revisions)
  • Brand Positioning Statement
  • Colors
  • 1-day 6-hour Branding Session

The Brand Expedition

The Brand Expedition package dives into the inner workings of your Brand. In the first of a series of branding sessions our Brand Strategist will guide you and your team through the services you offer, which price point your business fits into, your target audiences and current clients, and your various competitors. The second session will address company values, the appropriate brand words, look and feel that defines your business, the psychology of color and what it says about your company. The third session will work through your tagline, marketing platforms and outlets, brand voice and tone and the details that keep your brand consistent. This package also includes the core branding pieces; a logo, tagline, brand positioning statement, color palette, brand guide, messaging style guide, business toolbox, and brand launch insights.
Timeline: Three to Four Months

Deliverables:
  • Three 3-hour Brand Development Sessions
  • Logos (4-5 comps)
  • Tagline (4-6 comps)
  • Brand Positioning Statement
  • Color Palette
  • Basic Brand Guide
  • Brand Messaging Style Guide
  • Brand Personality and Brand Feel Words
  • Business Toolbox to include: Company Mission, Vision and Values Document, Brand Voice and Tone, Sample Company Bio, and Press Release Boilerplate
  • Vision/Mood Board
  • Brand Binder
  • Creative Brief
  • Brand Launch Insights Document

The Brand Exploration

The Brand Exploration package examines each aspect of your brand from various angles. We begin with a survey sent to stakeholders in the company, clients and staff to assess the current perception of the brand. In the first of three branding sessions our Brand Strategist will guide you and your team through the services you offer, which price point your business fits into, your target audiences and current clients, and your various competitors. The second session will address where you see your business going (your dream business), company values, your brand experience, the appropriate brand words, look and feel that defines your business, the psychology of color and what it says about your company. The third session will work through your elevator pitch, tagline, marketing platforms and outlets, brand voice and tone and the details that keep your brand consistent. This package also includes the comprehensive branding pieces; a logo, tagline, brand positioning statement, color palette, visual identity guide, messaging style guide, business toolbox, brand experience opportunities, and brand launch insights.
Timeline: Six Months

Deliverables:
  • One 6-hour Brand Development Session
  • Two 4-hour Brand Development Sessions
  • Stakeholder Survey Summary Document
  • Logos (6-8 comps)
  • Tagline (8-10 comps)
  • Brand Positioning Statement
  • Color Palette
  • Comprehensive Visual Identity Guide
  • Brand Messaging Style Guide
  • Audience, Competitors, and Complete List of Services Document
  • Brand Personality and Brand Feel Words
  • Business Toolbox to include: Company Mission, Vision and Values Document, Company Elevator Pitch, Brand Voice and Tone, Sample Company Bio, and Press Release Boilerplate
  • List of Brand Experience Opportunities
  • Vision/Mood Board
  • Brand Binder
  • Creative Brief
  • Brand Launch Insights Document